What is UTM?

What is UTM?

UTM stands for "Urchin Tracking Model". It is named after Urchin Software Corporation, the software company it was created for. Urchin is known in the industry as software that provides web analytics, mostly specific to marketers. UTM is also spreading rapidly to be a part of these studies.

As a module, UTM is a tool that marketing professionals and entrepreneurs constantly use in every marketing strategy they put into practice to determine where traffic comes to websites, to observe the performance of their content and to measure the effects of their campaigns. With this aspect, UTM is seen as an indispensable part of marketing strategies.

Using UTM codes allows you to obtain basic interaction information about visitors such as bounce rates and conversion rates.

What Does UTM Do?

There are a number of values ​​added to the code for UTM, which is extremely useful for tracking specific contents and terms. Although it contains common messages in special content, it is necessary to follow two different ads with other texts to find out which one offers more efficient performance. Once you know the value you need to track, you can enter the required values ​​from Google's URL generator. If you want to differentiate a tracked value, you must also differentiate the UTM code. UTM, which contains comprehensive data on user behavior, also provides great benefits to its users with its wide setting options.

What are the Advantages of UTM?

In terms of the explanations about what UTM is, we see that this process is as necessary as it is easy. It is not only marketing, but whatever work is done on the Internet, it must be measured and efficiency must be determined. The data obtained becomes meaningful in this way. This is exactly what the UTM code system provides to users.

The biggest advantage of UTM codes to users is that performance evaluation can be made over the data collected after the transactions. For example, imagine you are advertising online to strengthen your marketing network. You can see how successful these ads are with UTM codes. While analyzing the data on the one hand, it also provides you with a detailed report on the sources of the users visiting your site. The benefits of UTM are a requirement for every person interested in digital marketing.

For detailed information about the use of UTM, you can contact our EMAY team. Our professional team EMAY is ready to give you the best support.