Viral Advertising

Viral Advertising

In the advertising sector, there are types of advertisements that are carried out in completely different areas and in different ways. Especially with the spread of the internet, viral advertisements have emerged due to the fact that internet users create and share any video in the virtual environment and the video has become popular as a result of this sharing. This concept is also in the minds of many people, "What is viral advertising?" caused the question to occur.

Viral ads are almost the same as WON, word-of-mouth marketing method. The biggest distinction of viral advertising is that it is created on the internet. Viral ads make viral ads impressive when a random internet user uses a product or service in a video without stopping and this video is always shared in the virtual world. The advertising video is not only spread on social media platforms, it is also spread via e-mail.

This type of ad, which is generally found on video sharing sites, especially;

• Facebook,
• Instagram,
• Twitter,
• It is used in social media platforms such as Youtube.

Brand promotion is not a prominent element in the creation of viral advertising. It is essential to explain the brand in an impressive way in the story. Good understanding of viral advertising "What is viral advertising?" It is important to be able to answer the question.

Viral Ad Features

Because viral ads are extremely popular, they stand out with their involuntary spread from person to person. While gaining this popularity and becoming widespread, it does not pass the feeling of being an advertisement to the other side. In short, they are liked and shared without feeling and naturally. These ads reach the vast majority by spreading from person to person, especially through social media users. Just like the epidemic spread of a virus that is very difficult to prevent, "viral" advertisements are also in a series of spread. It can be said that the main feature of reaching all people is that it is liked and that the viewer automatically hears the desire to share. Because of its design, it is considered to have elements that will attract the attention of the majority, arouse excitement and intensify the demand for sharing.

Viral Advertising Advantages

• Viral advertising costs do not require a large budget like conventional television commercials. Viral advertising costs less.
• The brand is not at the forefront and does not feel like an advertisement because it is hidden in the story. It provides access to millions of internet users very quickly on social media platforms.
• Most of the time, users are impressed because they cannot get the sense of advertising and the desire to share increases. In this way, viral advertisements start to spread naturally, and company costs decrease.
• Viral ads; It helps everyone to say the service, the product, the brand and even the slogan, and to ensure the permanence in the mind of the customer.
• The messages that are desired to be given with the advertisement will also reach their place. Since there will be a brand in the background, people are unconsciously directed to a certain website.
• Thanks to viral advertising, companies reach very large communities and brand awareness increases. With the help of the desired social messages, people's sense of trust in the brand increases. The customer base becomes a loyal audience.