User Intent

User Search Intention

The intention to search for users is the easiest to explain; It is the determination of what exactly they are looking for and what they want to learn in the searches made by visitors through search engines, and the order of the search results accordingly.

User search intention is very important for both search engines and website administrators. Because search engines need to determine what the user wants to search and list the website accordingly, websites should also create content according to the words the user searches and encourage them to click on the website.

User Search Intent, with a different name, User Intent is basically the logic or algorithm used by search engines in listing the web page. The working principle of all search engines, especially Google, gives visitors results about the keywords they are looking for. However, these results should be the most relevant results that are exactly what the visitor wants and what they aim for, and search engines use different technologies for this.

The Importance of User Search Intent

The importance of the User Search Intent is that it is shown to users the most relevant out of millions of results. Because this is the goal and main function of search engines. To fulfill this function, it should detect the search intention of the visitor from a few keywords that the visitor has searched and show the best result to the user. In fact, it should apply this method of selection among millions of sources. Otherwise, the number of users using the search engine and, accordingly, the earnings of these companies may be deviated.

As the user search intention is important, the other pillar is the internet sites. In order for websites to rank high in search engines, users should determine what they are looking for and organize their content according to the results they reach. Because the rate of leaving websites that cannot provide the best response to the visitor's intent or need increases. In fact, the user leaves the websites that cannot find the answer and turns to the site that is his competitor. As this process can negatively affect the reliability of websites through Google, it may also cause differences in the ordering.

Otherwise, if the user search intent is well determined and the content is optimized according to the determinations, the time spent by the visitors on the website increases, the rate of taking an action on the website increases, and this helps to obtain a better ranking result. An important guideline for site optimizations are the types of search that website administrators should know and consider.