Social Media Monitoring

Social Media Monitoring (Tracking and Analysis)

Social media tracking in its simplest terms; It is a kind of analysis to monitor social media platforms by focusing on customer feedback, competitors, industry-related discussions and focusing directly or on certain keywords within the framework of specific issues, and to show progress afterwards.

With the social media tracking method, which is a process that has a brand effect and is resolved on social media platforms, brands can tactically measure how effective their partnerships with social media influencers are, and whether they create solutions that explain their participation and marketing efforts. Given the growing use of time-sensitive and fading posts on today's social media platforms, especially "Instagram Stories" and "Snapchat", this makes it extremely difficult to track such a dimension, as customers need to make them appear consistently valuable for their brands and products. To put it easily, social media monitoring is like the eyes and ears of social media. It doesn't just see every aspect of exposure.

Social Media Tracking Importance

• Customers always want to be heard on social media platforms. It would be much simpler for them to connect with a brand that responds to the things they want to happen, their needs in a timely manner, and resolves their problems in a rapid manner. You can even speak in their language with the data you have, and you can ensure your customers' loyalty by making them feel the values ​​you give to your customers.
• Social media areas are one of the most effective aspects in helping you reach your potential customers. By listening to the sector, you can notice the opportunities before your competitors and direct the interest of your potential customers to your company or brand.
• You can check the general perception of your company, brand or products, and follow how your campaign results.
• It can find out where the problems occur by reviewing customer complaints and negative evaluations, and can make improvement studies related to business program processes. You can prevent crises that may arise by timely intervention to negative evaluations about you.
• By obtaining detailed information about your followers or target audience; By taking the attention of your audience, you can produce highly interactive content.

Uses of Social Media Tracking

• Brand perception: Measuring the general perception of the brand or products,
• Industry information: Analyzing conversations or hashtags in an industry,
• Competitor analysis: Analyzing a brand or product that you are competing with,
• Campaign analysis: Reporting how a campaign was announced,
• Activity monitoring: Tracking the reaction of the audience to an activity.