Retargeting

Retargeting

Retargeting; It is one of the essential and indispensable complements of digital advertising. In short, retargeting is an ad optimization that allows users to re-access the website and display ads while users browse different websites.

Retargeting is an advertising method that puts your company in front of users who have previously interacted with your site. You can retarget users in various channels, from social media channels such as Facebook, Instagram to video sharing sites such as Youtube.

Why Use Retargeting?

• It's a smart way to convert an interested customer. Whether they're visiting your website or actually putting a product in the basket, these are the people who show an interest in your products and get your products' attention. This means that the effort required to get them is far less than someone who has never been to your site before. A smart retargeting solution can help you reach these customers at the right time with the right product for maximum sales and profits.
• It gives strength and is reminiscent. Shoppers need multiple exposure to an ad before purchasing a product or service. It is a location where there are many twists, turns and distractions, especially in terms of purchasing today. Retargeting ensures that that dress or skirt a shopper is glancing at are graciously remembered and reactivates purchase requests.
• It is a cross-device, multi-channel solution. Shoppers move easily between screens, and advertisers need to be able to do the same to meet them. Some retargeters can match a client across desktop, mobile, and apps, helping you access a convenient, consistent message and experience to them wherever they are. Moreover, some may use offline data to inform the retargeting program, such as stopping ads due to a shopper purchasing the product from a physical store.
• It is cost effective with a proven return on investment. Retargeting is particularly rewarding when run according to best practices. Personalized ads served at the right time provide maximum engagement. And with CPC (Cost Per Click) based pricing (offered through some retargeting providers), you only pay when someone clicks, making your budget even more profitable.