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Responsive Web Design

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What Is Responsive Web Design?

RWD responsive web design, we design , whether desktop or laptop, tablet or smartphone, whether by adapting the screen automatically web sites and pages to be displayed on all devices and screen sizes (or display) that allows a web design approach defines modern. 

The goal of responsive design is to have a single site, but it contains different elements that respond differently when viewed on devices of different sizes.

Take a traditional "fixed" website. For example, when viewed on a desktop computer, the web site may show three columns. But when you view the same layout on a smaller tablet, it can force you to scroll horizontally, something users don't like. Or, items may be hidden from view or appear corrupted. The effect is also complicated by the fact that many tablets can be rotated either in a vertical direction or sideways for a horizontal view.

On a small smartphone screen, it can be even harder to see websites. Big pictures can "disrupt"order. Sites can be slow to load on smartphones if the graphics are heavy.

However, if a site uses responsive design, the tablet version can be automatically set to display only two columns. In this way, the content is readable and easy to navigate. On a smartphone, the content may appear as a single column, perhaps lined up vertically on top of each other. Or, possibly, the user can scroll to view other columns. Images will be resized instead of disrupting the layout or being truncated.

The point is this: with responsive design, the Website is automatically adjusted according to the device the viewer sees.

Why Is Mobile Web Design Important?

Responsive web design saves web designers, user interface designers, and web developers from working day and night by creating websites for each different device that exists. It also makes the lives of business owners, marketers and advertisers easier.

Here are a few advantages:

  • One site for each device: whether it's on a 27-inch iMac with a wireless connection or when viewed from your Android phone's screen, the website will be configured for the user's optimal viewing enjoyment.
  • Optimal design for the device: with the responsive web design approach, all images, fonts, and other HTML elements will scale appropriately to be maximized regardless of the screen size the user has.
  • No redirects needed: other options for designing for multiple devices require redirects to send the user to the appropriate version of a web page. Without the need for redirects, the user can access the content they want to look at as quickly as possible .

Responsive web design is also effective in terms of price. It is also easier to manage because it is one site against two sites. You do not need to make changes twice. Instead, you can work from a single website and update them.

What are the advantages and benefits of Responsive Web Design?

Responsive web design is an adaptation of the formatting of your content. This solution is easy to install as you can rely on your existing website. The proximity between the mobile version and the desktop version has many advantages:

  • Homogeneous content ensures rapid use of the site. Therefore, internet users who are more accustomed to the desktop version will easily find their directions in the mobile version.
  • Updating the site has become easier: changes to the desktop version will automatically apply to the mobile version. Therefore, maintenance costs are low. In fact, there is only one site to manage.
  • RWD facilitates natural referencing. Internet users converge on a single URL (unlike mobile sites with a different URL). There is no content copy between the two versions of your site, and the Website is better organized, making it easier to index your pages.
  • In the short to medium term, Responsive Web Design offers its users better website responsiveness as it adapts directly to different environments regardless of screen size. The comfort of the internet surfer is crucial, especially in the walking area, as it optimizes the chances of directing the consumer to the act of buying by removing the brakes due to the site's poor readability .
  • This method therefore allows the basic elements that make up the page, such as images and columns, to be set automatically . Thus offers good ergonomics and maintains the quality of the information published on the site.
  • In the long run, responsive Web design adapts to technologies and meets the needs of Internet users to access quality sites from their mobile or tablet. Also, the maintenance cost is low and you don't have to create a dedicated site for mobile and tablet.


    Our EMAY media team is ready for Professional Responsive Web Design Service. Please contact us for detailed information.

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