PPC (Pay-Per-Click)

PPC (Pay Per Click)

PPC, ie Pay Per Click, means Pay Per Click when expressed in Turkish. It is the type of online advertising where advertisers are costed as a result of clicking on the ads they offer on various platforms. PPC advertising is based on cost per click. Advertisers pay publishers for clicks. PPC ads don't just mean Google ads. You can also combine your advertisements on social media or other platforms under this roof.

Moreover, it may not be right to limit the view of PPC ads, the PPC advertising model to only CPC (cost per click) ads. We can characterize the concept of PPC as a broader concept. For example, you can advertise with CPA (Cost Per Action) or CPM (Cost Per Thousand Impressions) or CPC (Cost Per Click) advertising models in advertising campaigns you create on Google or social media platforms. However, there is a paid advertising system under these headings. For this reason, we can consider the concept of PPC ads more broadly and qualify it as Paid Advertising.

The Importance of PPC (Pay Per Click)

Every website wants to rank among the top organically in Google's search engine. PPC ads provide you with serious benefits in this regard. Being on other platforms with the help of campaigns provides easier access to your target audience and a high level of return to your website. Users who see your ad access your website with the help of clicks, and thus your sales rate will increase.

PPC ads offer a few benefits, however. The most important benefit is that you can determine every feature of the ads, such as when, where or how they will be published. This way, you can find the time to catch your target audience's attention. Another benefit is the opportunity to organize your campaign easily and quickly. It provides the opportunity to raise a low performing ad with the audits you make thanks to PPC.

Of course, while getting more traffic to your website with PCC ads, you should not forget the important factor, the budget. PPC, which is Paid Advertising, allocates only a click-through fee from the ads you offer on any platform. You can determine PCC ads with monthly or daily budgets, you can make progress by reviewing your budget.

PPC (Pay Per Click) Advantages

• You pay only for the traffic you get.
• There is no need to wait for a certain process or tolerate extra costs for brand awareness to occur.
• You can meet your target audience at the right time and in the right place, when needed.
• You don't need to pull the power and lengthy processes of being in the organic rankings of search engines.
• It allows you to reach an important result such as gaining a place in the first rank of search engines.
• It is purpose-oriented, the conversion of your ads can be easy and in a very short time.