Outbound Marketing

Outbound Marketing

Outbound marketing refers to all kinds of marketing where a firm initiates the conversation and conveys its message to the consumer. Examples of outbound marketing include more traditional marketing and advertising methods such as TV ads, radio ads, print ads (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), commercial shows, outbound sales calls.

When it comes to outbound marketing, the first thing that comes to mind is cold sales calls made through call centers. In general, it can be defined as Outbound marketing in methods such as SMS, mass e-mails, internet advertisements, television promotions.

Outbound marketing is the opposite of Inbound marketing, where customers find you the moment they need it. Examples of inbound marketing include content marketing, blogging, SEO, and preferential email marketing. Separately, paid search advertising is considered Inbound marketing. Because advertisements are only promotions that consumers can find while searching for products or services on display.

It is important to note that Outbound marketing is often more difficult to track and less profitable than Inbound marketing.

Organizations wishing to improve their sales and return on marketing spend are advised to re-allocate an increased percentage of their marketing budget to Outbound marketing techniques.

Outbound marketing examples;

• TV commercials,
• Radio ads,
• Newspaper and magazine advertisements,
• Flyers, catalogs, brochures,
• Seminars and fairs,
• SMS, e-mail marketing, press release,
• Printed tools such as pop-ups and banners are examples of Outbound marketing.

Outbound Marketing Features

Outbound marketing, which includes traditional advertising models that focus on mass media such as newspapers, radio and television, is a model that brands still need, although it seems to be an outdated type today. For businesses, the brand should be where the target audience is, and your marketing model is completely related to your target audience.

Outbound Marketing Highlights

• The focus is on traditional marketing activities.
• Tools such as radio, television, and newspapers are used as advertising tools.
• Printed advertising media are often preferred.
• It is preferred in the presentation of products and services.
• It is required for campaigns, discounts, new product or service promotions.
• It deals with the target audience's purchase of the product or service.
• The focus is on stimulating messages that will create a desire to buy.
• It can be used for brand awareness or brand permanence.

You can get professional support from our EMAY team about Outbound Marketing service. For detailed information about Outbound Marketing, contact EMAY Media.