Mobil Marketing

Mobile Marketing

Mobile marketing, smart devices, phone, tablet, etc. is the advertising content that can be viewed through. A lot of systems and strategies are used to prepare advertising work for portable devices. The increase in the use of mobile devices and the fact that they can be accessed by everyone from now on has caused brands to direct their advertisements to these devices. Today, most of the advertising and marketing efforts are tailored to people and communities using these devices, phones, tablets. Mobile marketing studies are highly successful.

The Importance of Mobile Marketing

You can perceive the importance of mobile marketing by taking into account the rapidly flowing life and digital developments. Mobile channels should be preferred to reach users in today's world where competition is at a high level and is rapidly lost. The way to reach customers and reveal the brand in every market, regardless of departments, is through mobile marketing. If it is considered that smartphones are used even at young ages, it can be clearly understood why the ads are directed to the mobile market. An ordinary newspaper ad or billboard is becoming too slow and outdated in the digital age. Digital ads, the safest way to reach the speed of users, goes through the mobile marketing stage. The internet, which is used to review or purchase a service, product, is mostly carried out with mobile devices, not desktop devices. The huge increase in mobile searches sums up the situation. All of the aforementioned are among the main reasons for the realization of the mobile marketing strategy study.

Mobile Marketing Advantages

• The reaction to the campaign and the product can be measured immediately.
• The correct advertisement can be presented by grouping the target customer.
• The return rate is higher.
• It is much more economical than conventional advertising media such as TV-Radio or billboard.
• The cost used for marketing is low.
• There is one-to-one communication with the customer.
• Communication is individual rather than mass as in traditional marketing.
• Different campaigns can be offered to different customer groups.
• It allows advertising and promotion activities personalized in accordance with the user's profile.

Types of Mobile Marketing

It is possible to create strategies in different styles on the digital platform. Here are the methods used in mobile marketing strategies;

• Mobile Application Marketing,
• In-Game Advertising Marketing,
• QR Codes,
• Mobile Banner Ads,
• Location Based Marketing,
• SMS,
• Voice Marketing,
• Mobile Search Ads are one of the mobile marketing strategies.