Google Tag Manager

Google Tag Manager

Google Tag Manager is a set of codes that allows you to track visitor movements and determine whether user behavior, depending on your choice, has occurred. It is a very flexible tool that can be used for tracking purposes such as conversion tracking, site analysis, remarketing. Especially when used with Google Analytics and Google AdWords, Google Tag Manager, which is very efficient, helps you monitor the user movements you set from a single point and get data.

Also, with Google Tag Manager, you can monitor not only your website but also your Mobile Application. You can also use Google Tag Manager for your Android and iOS applications. With its extensive usage and tracking features, Tag Manager has the flexibility to allow you to monitor every variable you specify.

Conversion, one of the most important metrics of digital marketing, can be explained as the users who visit the website perform the desired actions. Many analysis tools are used to understand whether the expected conversion has occurred. The most widely used and effective Google Tag Manager integration among these tools observes the movements of users visiting the website or mobile application and analyzes the data obtained. Thanks to this analysis, deficiencies are determined and marketing activities are corrected.

With Google Tag Manager, a tag is created to reach the target audience and these tags are added to the website content. In this way, the return of the target audience becomes able to follow and a controlled marketing is performed again.

Google Tag Manager Advantages

However, Google Tag Manager provides many benefits to the users and the work done on the website is analyzed in a simpler way. For this reason, many website owners have been paying attention to this system recently. The advantages that come with Google Tag Manager are generally as follows;

• You can customize the data sent to Analytics in detail.
• You can control tracking codes quickly and effectively from a single source.
• You can set up and track key events such as PDF and file uploads, links, or buttons.
• It eliminates the use of multiple tags that cause your website to slow down.
• Thanks to its flexible structure, it offers the opportunity to test many subjects.
• It provides in-depth analysis on many subjects such as form submission, clicking specific pages, scrolling depth, comments.
• With the preview and debug module, you can test if the tags work before doing any real-time action on your site. This feature is one of the most effective benefits of Google Tag Manager.

You can contact our EMAY team to get detailed information about Google Tag Manager.