Google EAT

What is EAT Score?

EAT is a combination of the initials of E xpertise, A uthoritativeness and T rustworthiness. If we express it in translation from English; It is an update that consists of the concepts of expertise, competence and reliability and evaluates your website in line with these concepts.

• Expertise: Content providers must have knowledge on your website. However, they should know what your target audience is aiming for and know how to deliver the best content.
• Competence: Your website is reliable. In addition, the references given for your website include quality, relevant and positive opinions.
• Reliability: In addition to the quality of your site, you should come to a site that visitors can trust with the feedback from your target audience. This will help you to be a reliable website and meet the reliability requirements.

Expertise is to state that you are an expert with the content you write. Although it concerns all internet sites, it is extremely important for health and finance sites. It says that your content should provide accurate and useful information to visitors. Competence is all about your identity and status on the website. You must show that you are the person who created or authorized the content. Reliability means giving users confidence with your website. Especially, e-commerce sites where visitors provide important information such as credit card information should pay attention and care. SSL certificate is the first step for reliability.

The Importance of EAT Score

Essentially, the E.A.T Score is to define the value of your website. Quality scorers used by the Google algorithm take EAT into consideration when judging how well your website's shortcomings are met. It analyzes whether a good user experience is provided and whether the standards of the content are sufficient. If your website users can easily read, share and recommend the content, your website will achieve a high EAT score.

The EAT score is an important indicator that will distinguish you from your competitors through visitors. Moreover, the EAT score is a factor that can directly affect how Google handles and perceives your website or pages.

How to Increase EAT Score?

In order to increase the EAT score, there are some things you should pay attention to. These:

• Your content should be professionally prepared by experts: Specialization means having a high level of knowledge or skill in a particular field. Google is looking for content created through a subject matter expert.
• You need to indicate that your site is trustworthy: Evaluators look for things to assess credibility, including whether they indicate who is responsible for the published content of the website.
• Authoritarianism: Authority relates to reputation, particularly among different experts and influencers in the industry. Quite easy, when others see a person or website as a source of support for information on a topic, it counts as the authority.