FAQ Schema (Frequently Asked Questions)

FAQ Schema (Frequently Asked Questions)

According to Google's developers site, the "Frequently Asked Question (FAQ) page contains a list of questions and answers on a specific topic. Correctly marked FAQ pages may be eligible for an efficient result in the Search and Markup Process for the Google Assistant, which can help your website reach the right visitors. "

FAQ stands for Frequently Asked Questions. It functions as customer support content that draws attention to possible queries related to the product or service that the visitor may encounter in his mind.

For Google, the content itself constitutes a suspicious intention of the visitor. Google takes into account whether the content or service is backing the visitor. For this reason, the subject likes the content configuration.

FAQ Schema supports website owners in building a deceptive factor of trust, as it clarifies all questions and can improve conversions.

The answer that the visitor is looking for is found in the search results. That is, you don't need to click anywhere. These results are called rich results. As the searches become more interactive, the questions we type in the search bar or ask to voice search operators become more informative.

Google's mission is nothing more than answering the questions you have in your mind. For this reason, they achieve this mission better with the help of FAQ Schema.

Often these answers are considered appropriate for users. Visitors do not need to click on the relevant site. These kinds of queries and rankings are expressed as zero click or no click responses.

FAQ Schema Usage Purposes

• Identifying the most frequently asked questions from the comments or e-mails, and answering these questions,
• To quickly recycle the questions asked,
• Adding a redirect area to the bottom of service or product pages,
• To create transparency by quickly answering all questions that may cause suspicion on the product or service,
• To obtain a corporate image by keeping the Frequently Asked Questions section in a certain area of ​​the website,
• Providing more trust to the customer community,
• To make Google perceive the site better by using frequently searched and frequently asked questions within the website,
• In this context, getting high visitor traffic by taking the first place,
• To perform all these operations with the simplest steps.

FAQ Schema Advantages

All of the advantages we have itemized below are achieved through the use of FAQ Schema. These:

• With the help of marking frequently asked questions, the workload of the customer support unit decreases.
• It is ensured that the internet page exists at the top of the Google search engine.
• Increases the success rate in SEO work.
• A richer view can be provided through a functional study for very comprehensive and complex websites.
• With the benefits of rich appearance and being in the first place, more user traffic is attracted to the website.