Corporate Identity Design

Corporate Identity Design

The terms corporate identity, brand identity, and brand image are often exchanged, but are actually distinct from each other.

• Corporate identity is about internal activities that shape perception.
• Brand identity is how an organization wants to be perceived by its audience.
• Brand impressions are external perceptions that consumers have.

All three are related, but each should be considered separately when creating your brand. It all starts with corporate identity.

What Is Corporate Identity Design?

Much more than your corporate culture, "who are we?". Corporate identity is the action a company takes to get a good perception from its target audience. Corporate design is achieved through corporate communication and corporate behavior.

Corporate Design

Corporate design includes brand assets that make your company unique and stand out in the competition. A brand's corporate identity design is visually reflected in its logo, name, style guide, slogan, color palette, typography, uniforms, buildings, business cards, and more. Maintaining corporate identity can be managed by creating a brand guide for employees to follow.

Brand Identity

Brand identity is how an organization wants to be perceived by its target audience. It's the message your customers get from the company's brand. Maintaining this message is important in terms of brand consistency so that your target market will always recognize your brand and maintain brand credibility. Maintaining a brand identity can be uncomfortable when old logos circulate on the company's common drive. One way to protect current logos and marketing materials is to use a digital asset management solution to keep all your marketing materials compatible and consistent.

Brand Image

Brand image or corporate image is the current external perception owned by consumers. It is the general relationships and beliefs that your customers or potential targets have about your brand and your product or service as an extension. Corporate image covers the general view consumers get about your brand from a variety of different sources in their heads.

Importance Of Corporate Identity Design 

Effective corporate identities are vital and instrumental in shaping people's feelings about your brand and its products or services. In today's competitive market, creating a corporate identity guide, brand style guide, principles, and tone of voice is vital for an organization of all sizes, tasks, and purposes. The four reasons are;

1. Compliance: building a consistent corporate brand identity allows everyone in the organization to represent it the same way every time they interact with customers, stakeholders, and prospects.
2. Expertise: corporate identity creates credibility in your industry and helps you be reflected as an expert.
3. Reliability: a carefully crafted and enhanced corporate identity helps you standardize the visual presentation of your brand across all channels, such as e-mail and social media.
4. Authority: an effective corporate identity separates you from competition and makes your brand easily recognizable through design, communication and action.

Please contact our team to get corporate identity design service from our EMAY team in a professional way.