Conversion Optimization

Conversion Optimization

Conversion Optimization, in other words Conversion Optimization in Turkish, is a concept that has started to be heard very often. The digitalizing world and the ongoing technological developments have made these concepts take a big place in our lives and have a great importance. Conversion optimization, with its most basic description, increases your site traffic and conversions without increasing the marketing expenditures. To be explained in more detail, conversion optimization covers the implementation of the thoughts, tests and hypotheses that emerge as a result of examining and analyzing your digital document and user data, and the work done to increase the possibility of realizing the company's objectives. In this way, you can improve conversion optimization and cause your brand to gain great gains.

Why is Conversion Optimization Needed?

If you are implementing SEO studies, interested in e-commerce or want to be in the first pages in search engines, you need to increase the traffic of your website. Increase your website traffic either organic or paid. You need to spend your time and earnings to reach the right target audience with your digital documents. However, it should be ensured that this traffic and the visitors coming from the traffic on your website are properly controlled and that they take the requested action. Conversion optimization is required for this method. It helps to reduce the cost spent on conversion optimization as well as marketing efforts. In this way, a high income is obtained. All these mentioned situations can be listed as the reasons why companies need conversion optimization.

Conversion Optimization Benefits

• By examining, testing and interpreting user movements, you will have a chance to recognize them.
• You improve the experience you offer to your existing customers.
• It has the opportunity to learn and realize the expectations of customers and potential customers.
• Your website will improve.
• Your company's position in the market becomes stronger and better.
• With the available data, you can reach the target audience in a more convenient way.
• Ad spend is reduced.
• Earnings increase.
• It becomes easy to achieve sustainable growth.

The Importance of Conversion Optimization

• With conversion rate optimization, you can figure out how users move on your site, what actions they take and what prevents them from taking any action.
• Another important aspect of conversion rate optimization is to provide a better return on investment. When you have a high conversion rate, you increase your return on investment to generate traffic to your website.
• Conversion rate optimization is a relatively cost effective way to find new visitors. This is because conversion rate optimization supports converting a higher percentage of visitors you already have, rather than attracting more visitors.
• With conversion rate optimization, you can collect data, make hypotheses, create a functional design, measure which version is better than the other, and apply the best change.
• Conversion rate optimization tells you what your visitors find effective and what they don't. With this information, you can give your target audience what you really demand. You will be in a better position to detect the right methods and necessary changes.