Content Marketing Management

5 e-Commerce Blog Ideas To Improve Your Content Marketing Strategy

Regardless of the size of the business, the purpose of an e-commerce blog is to engage customers in a conversation. It's much easier to start this conversation by providing up-to-date information that's practical for current and future customers.

Effective blogging, e-commerce marketing and content marketing management will help your strategy and help your business grow. As your number of readers increases, you will need to give them more reasons to come back for your content. The trick, of course, is what topics do you blog about?

We break down e-commerce blog ideas to engage users and get them to return to your site for more content.

Ideas to Increase e-Commerce Blog Engagement

Brainstorming can sometimes be uncomfortable, but it shouldn't be. Before you start removing your hair, brainstorm potential e-commerce blog ideas with your managers, sales teams, marketing department and others who interact with customers.

These brainstorming sessions will help you create a topic list that can be turned into any number of interesting blog posts. Gathering an extensive list of ideas is a great start, but more discussion is needed to determine whether these are suitable for your company.

To help you move in the right direction, we share 5 e-commerce blog ideas to help you develop your content marketing strategy and drive traffic to your e-commerce site .

Content Marketing Management New Product and Sales Announcements

1. New product and sales announcements
2. Competitions
3. Product Reviews, demos and comparisons
4. Customer feedback and questions
5. Share Your Experiences

Take the time to write a blog about a new product or service your business offers. It will help your target audience understand what sets the new product or service apart from the similar offerings currently available.

By offering real-life apps, you increase the relevance of your products and services and help your readers connect your brand to their own lives.

Don't be afraid to use your e-commerce blog as a sounding board for soon-to-be-released products. Providing some information will attract some consumers early on and pave the way for the opportunity to pre-order or test your product or service. On your blog, discuss the benefits of ordering gifts for special occasions and holidays.

Instead of just listing your upcoming sales, give your readers a reason to come back. Try adding a unique link that is only available on the blog and offers a custom preview to your blog subscribers. With discounted prices, you can see future sales products and track their interactions.

2. Competitions
Your blog is a great platform for launching a contest. Share one of your products and allow readers to log in once a day throughout the competition.

You will receive quality contact information by requiring users to register via email to participate in the contest. Don't forget to provide these participants with a way to opt out of future communication.

Give them a reason to keep checking your blog to get customers back to your blog. For example, you can provide tips within the blog as a way to win the contest.

In addition, if you are trying to reach a wider audience, it is a good idea to organize a competition with another company's product. However, keep in mind that some common items are associated with spammers, so choose your product (and contest) wisely.

3. Product Reviews, demos and comparisons
Blog posts are a great outlet for illustrating a product or service in a nontraditional way. Using e-commerce product videos to show your product in action-how it works, their use, the process of putting the product together, etc. - it will give your readers hidden gems of information that will both impress and empower them.

On your blog, discuss ways to use your products other than those intended. Is there an opportunity for another industry to use your products? You may discover that your customers are using your products in ways you never imagined.

Examine your products with an open and honest approach. Articles written with both positive and negative ratings will be more respected by your customers and ultimately lead to higher sales. Readers want you to interact honestly with them, rather than a salesperson.

4. Customer feedback and questions
Do your clients often ask common questions? Even if your website has a Frequently Asked Questions (FAQ) page, use a blog post to answer them. If you don't have a FAQ page, your FAQ blogs will help you create one.

Consumers want to save while businesses want to earn. Make a post with tips on how to save money by shopping online. Show your customer your views on universal issues, such as how online shopping has certain advantages during the holiday.

Get your creativity talking with blog posts highlighting great customer testimonials. A strong approach is to turn a customer's product review into a blog post. Encourage your client to be part of the community by engaging in the conversation.

5. Share Your Experiences
How long has it been since you told me how your company came about? Let consumers see where it all starts. Do you have any old pictures that you don't mind looking at when you talk about the past?

Share your corporate values, ideals or culture. But if that's all you're talking about, it's boring. Sprinkle more people-focused content so your readers understand the people behind computer screens. Show how your business implements these values and ideals.

Create a blog post showing your celebrations. Let readers see photos of your recent store events, company picnic or holiday party. This can be a great way to humanize your content and storage .

Result

These e-commerce blog ideas are great for businesses selling both B2B and D2C. Combine the ideas in this list with your own ideas to develop a large number of posts for your company blog.

New content adds value to your customers, builds consumer confidence with your brand, and improves your e-commerce SEO efforts by establishing your company as an authority in your field .

Content marketing management focusing on improving your efforts will help you attract new visitors to your website and show search engines how different your business is from competition. The constant stream of fresh content on your company blog can even bring you a new customer segment that you've never targeted before.

If you have any questions about creating an e-commerce blog, or just want to learn more about developing your inbound marketing strategy, please contact with Emay Media Team.