App Store Optimization (ASO)

What is App Store Optimization (ASO)?

It is a well-known fact that the mobile application market has reached a larger and larger market volume. Mobile applications that constitute an extremely important place in our lives; It makes our life easier in many ways, from our business life to our daily life. In mobile application markets that respond to every need in different ways, the optimizations that businesses make to stand out are called ASO, or App Store Optimization. App store optimization is a strategy based on similar approaches to the search engine. In the SEO strategy processes, some keyword analyzes are also made in ASO. Currently, it is aimed to establish methods that will highlight the application in the App Store in the direction of search results data.

App Store Optimization (ASO) is a method that improves the visibility of your application in the App Store and enables you to rank higher in the listing. Ranking at the top means more users download and install the app. ASO causes your app to get more organic downloads and become more accessible.

ASO; includes optimizing your app description and visuals, as well as improving areas such as ratings, user retention, and app performance. It is closely related to market research and what your competitors are doing. Factors like click-through rates, app install rate are also likely to help your App Store ranking.

Why App Store Optimization is Important?

ASO is one of the most important strategies for businesses to reach their users more easily, primarily in the noise in the application markets. If App Store Optimization can be applied effectively in this direction, it will support the application to increase its rankings in the search lists and to gain visibility in the specified keywords. In addition, thanks to the ASO strategies to be implemented, it is aimed to increase the potential of application ads and in-app purchases. Likewise, applications specific to different market areas such as Google Store, Windows Store or Apple Store can be determined. In line with this information, metrics such as customer communication and financial efficiency of the application to be released are directly related to App Store Optimization activities.

Please contact us to get service and detailed information from EMAY, about App Store Optimization (ASO).